1

min. read

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fiction

grapes

A bunch of flowers pictured from above in the bright "Unless" red.
A bunch of flowers pictured from above in the bright "Unless" red.

Dearest Little Grape,

Life is just like us… sounds funny hey? Think about it, you start out sweet… innocent, some may say. Some become bitter or sour, others hold onto their innocence, and some… well some are like me. I got chosen, by some miracle, to become a raisin.

Now I know what you’re thinking, “That sounds like more of a tragedy than a miracle!” And in some ways it was! The shrivelling, drying up from the inside out, it was draining. I felt no appreciation for all my hard work. I did all that I could, gave all that I had, until I was completely dry. I shrunk too, during that time, and it was painful. It was like how you feel when you forget to put lotion on after your shower, your skin feels too tight.

But, when it was all over; when I knew I had made it out of all those struggles alive… That's when I saw the miracle. It was like a big, sparkling sign that read “You’ve won!” And from that day on, everything was a lot sweeter, (so was I).

With love,
Grandpa Raisin.

Riley Schmitz

knows good branding.

I'm Riley, & boring brands fear me.

I started Unless because startup branding shouldn't be boring. In fact, (🤓) the Von Restorff effect states that our brains are wired to remember what's different.

My whole brand strategy philosophy works off of this principle: Be different, get noticed, win!

I'm Riley, & boring brands fear me.

I started Unless because startup branding shouldn't be boring. In fact, (🤓) the Von Restroff effect states that our brains are wired to remember what's different.

My whole brand strategy philosophy works off of this principle: Be different, get noticed, win!

I'm Riley, & boring brands fear me.

I started Unless because startup branding shouldn't be boring. In fact, (🤓) the Von Restorff effect states that our brains are wired to remember what's different.

My whole brand strategy philosophy works off of this principle: Be different, get noticed, win!