ABOUT RILEY

Good strategy makes for great design.

Hi! I'm Riley.

Hi! I'm Riley.

I know good branding.

Too many founders were doing incredible work… and then hiding it behind unclear messaging, inconsistent visuals, and “good enough” branding.

My studio doesn’t do “good enough.”

I’ve worked on brand systems, campaigns, and internal communications for startups, scale-ups, and global companies alike; from innovation programs and emerging ventures to legacy brands like Levi’s.

And in every case, the goal has been the same:

Be different & WIN.

Notable Titles
& Accomplishments

Notable Titles & Accomplishments

Youth Personal Branding & Media Instructor

Youth Personal Branding & Media Instructor

Since 2025, I've working with an incredible group of middle schoolers to create a podcast about UNESCO initiatives.

I developed a club curriculum and learning materials with the goal of helping them understand how powerful their voices are, and how to use them wisely.

European innovation academy graduate

European innovation academy graduate

I've had the honour of attending the European Innovation Academy in Porto, Portugal, where I worked with a multicultural team to go from problem —> MVP on a startup in only 15 days.

This experience opened my eyes to the differing perceptions of storytelling and design across the world.

Ed Quinones spark award nominee

Ed Quinones spark
award nominee

Recognized for our "startup passion" and outstanding branding, my team at the European Innovation Academy (2024) was nominated for the Ed Quinones Spark Award.

With only 5/80 teams nominated, this was an immense honour.

Let's make you stand out in the crowd.

Clients work with me because:

  • I don't take any B.S.

  • I don't hand them A.I slop.

  • I design for real-world use.

  • I know how to understand their consumer.

  • I am really f*cking good at my job..

The goal isn’t to look “creative,” but it IS to be different and consistent. That's what gets you remembered.

Build your cult brand

I'm Riley, & boring brands fear me.

I started Unless because startup branding shouldn't be boring. In fact, (🤓) the Von Restorff effect states that our brains are wired to remember what's different.

My whole brand strategy philosophy works off of this principle: Be different, get noticed, win!

Contact me

About

I'm Riley, & boring brands fear me.

I started Unless because startup branding shouldn't be boring. In fact, (🤓) the Von Restroff effect states that our brains are wired to remember what's different.

My whole brand strategy philosophy works off of this principle: Be different, get noticed, win!

Contact

About us

I'm Riley, & boring brands fear me.

I started Unless because startup branding shouldn't be boring. In fact, (🤓) the Von Restorff effect states that our brains are wired to remember what's different.

My whole brand strategy philosophy works off of this principle: Be different, get noticed, win!

Contact me

About

nothing changes

you f*cking try

contact me!

nothing changes

you f*cking try

contact me!

nothing changes

you f*cking try

contact me!