This Is a Draft | A Podcast by Riley Schmitz

This is a draft.

The messy, unfiltered entrepreneurship podcast where Riley Schmitz talks about navigating the business world as a 20 something CEO and brand strategist.

It's fun to be a little messy.

It's fun to be a little messy.

"This is a draft." is a messy, unfiltered entrepreneurship podcast where Riley Schmitz talks about navigating the business world as a 20 something CEO and brand strategist. No edits, just a train of thought and a prayer that she's saying what someone needs to hear.

"This is a draft." is a messy, unfiltered entrepreneurship podcast where Riley Schmitz talks about navigating the business world as a 20 something CEO and brand strategist. No edits, just a train of thought and a prayer that she's saying what someone needs to hear.

Grab a strong coffee (or espresso martini, if that's you jam,) & gear up to laugh together, and bitch together for 30 minutes every Monday.

Grab a strong coffee (or espresso martini, if that's you jam,) & gear up to laugh together, and bitch together for 30 minutes every Monday.

A person in a sparkly green dress lounges with one leg raised, holding a drink, against a festive background.
A person in a sparkly green dress lounges with one leg raised, holding a drink, against a festive background.

Welcome to the party!

Find "this is a draft" on your favourite streaming platform.

Strategy-first. Personality included.

Unless is a brand strategy and creative studio for companies that are ready to grow up — without growing boring.

We help founders and teams turn instinct into infrastructure: clear positioning, scalable systems, and brands that actually make sense in the real world.

No noise. No guesswork. No trying too hard.
Just smart strategy, strong design, and work that holds up.

Riley Schmitz

Founder of Unless
Branding Expert Located in Calgary, AB.

Strategy-first. Personality included.

Unless is a brand strategy and creative studio for companies that are ready to grow up — without growing boring.

We help founders and teams turn instinct into infrastructure: clear positioning, scalable systems, and brands that actually make sense in the real world.

No noise. No guesswork. No trying too hard.
Just smart strategy, strong design, and work that holds up.

Riley Schmitz

Founder of Unless
Branding Expert Located in Calgary, AB.

Strategy-first. Personality included.

Unless is a brand strategy and creative studio for companies that are ready to grow up — without growing boring.

Smart strategy, strong design, and work that holds up.

Riley Schmitz

Founder of Unless.
Branding Expert.

Building brands that feel inevitable.

Brand strategy & systems for companies that want to grow without losing themselves.

Building brands that feel inevitable.

Brand strategy & systems for companies that want to grow without losing themselves.