

This is a draft.
One episode. Every first Wednesday of the month. No filler.
It's fun to be a little messy.
It's fun to be a little messy.
Most conversations about brand and business are cleaned up before you hear them. The messy middle is edited out. The bad calls get reframed as lessons. Everything lands neatly.
This Is a Draft is the version before all of that.
Hosted by Riley Schmitz (brand strategist and founder of Unless Creative) this show is for the founders building something real, and the creatives figuring out what they want to build next.
Most conversations about brand and business are cleaned up before you hear them. The messy middle is edited out. The bad calls get reframed as lessons. Everything lands neatly.
This Is a Draft is the version before all of that.
Hosted by Riley Schmitz (brand strategist and founder of Unless Creative) this show is for the founders building something real, and the creatives figuring out what they want to build next.
Grab a strong coffee – or espresso martini, if that's you jam – & press play.
Grab a strong coffee – or espresso martini, if that's you jam – & press play.



Before you hit play:
Before you hit play:
Grab the free Brand Personality Audit
Grab the free Brand Personality Audit
Seven questions. Six minutes. An honest answer to whether your brand has a personality or just a presence. Sign up for my newsletter and it lands straight in your inbox.
Seven questions. Six minutes. An honest answer to whether your brand has a personality or just a presence. Sign up for my newsletter and it lands straight in your inbox.
How it works
Each episode runs three segments:
one to challenge how you think about your own growth
one to sharpen how you think about brand and business
one to show you what putting it into practice actually looks like.
WHere to listen
Find "this is a draft" on your favourite streaming platform.


Strategy-first. Personality included.
Unless is a brand strategy and creative studio for companies that are ready to grow up — without growing boring.
We help founders and teams turn instinct into infrastructure: clear positioning, scalable systems, and brands that actually make sense in the real world.
No noise. No guesswork. No trying too hard.
Just smart strategy, strong design, and work that holds up.
Riley Schmitz
Founder of Unless
Branding Expert Located in Calgary, AB.

Strategy-first. Personality included.
Unless is a brand strategy and creative studio for companies that are ready to grow up — without growing boring.
We help founders and teams turn instinct into infrastructure: clear positioning, scalable systems, and brands that actually make sense in the real world.
No noise. No guesswork. No trying too hard.
Just smart strategy, strong design, and work that holds up.
Riley Schmitz
Founder of Unless
Branding Expert Located in Calgary, AB.

Strategy-first. Personality included.
Unless is a brand strategy and creative studio for companies that are ready to grow up — without growing boring.
Smart strategy, strong design, and work that holds up.
Riley Schmitz
Founder of Unless.
Branding Expert.
