This is a draft.
my whole life is a damn draft, who am I kidding? let's have some good old fashioned real talk about how it's fun to be original.
It's fun to be a little messy.
It's fun to be a little messy.
Most conversations about brand and business are cleaned up before you hear them. The messy middle is edited out. The bad calls get reframed as lessons. Everything lands neatly.
This Is a Draft is the version before all of that.
Hosted by Riley Schmitz (brand strategist and founder of Unless Creative) this show is for the founders building something real, and the creatives figuring out what they want to build next.
Most conversations about brand and business are cleaned up before you hear them. The messy middle is edited out. The bad calls get reframed as lessons. Everything lands neatly.
This Is a Draft is the version before all of that.
Hosted by Riley Schmitz (brand strategist and founder of Unless Creative) this show is for the founders building something real, and the creatives figuring out what they want to build next.
Grab a strong coffee, or espresso martini, if that's you jam, & press play.
Grab a strong coffee, or espresso martini, if that's you jam, & press play.
Where to listen
Find "this is a draft" on your favourite streaming platform.
Boring brands fear me.
Hi, I'm Riley!
I started Unless because startup branding shouldn't be boring. In fact, (🤓) the Von Restroff effect states that our brains are wired to remember what's different.
My whole brand strategy philosophy works off of this principle: Be different, get noticed, win!
Boring brands fear me.
Hi, I'm Riley!
I started Unless because startup branding shouldn't be boring. In fact, (🤓) the Von Restroff effect states that our brains are wired to remember what's different.
My whole brand strategy philosophy works off of this principle: Be different, get noticed, win!
Boring brands fear me.
Hi, I'm Riley! I started Unless because startup branding shouldn't be boring. In fact, (🤓) the Von Restroff effect states that our brains are wired to remember what's different.
My whole brand strategy philosophy works off of this principle: Be different, get noticed, win!